Guide to Selling Designs
Below is a brief guide on how to create and sell sex toy and squishy designs as a freelance designer. It's intended as advice rather than strict rules. This guide does not go into detail for how to come up with a concept, execute a concept, or use 3D modeling software, but it does have a few tips specific to this industry.
Many thanks to the collaborative fantasy toy community for sharing their knowledge and helping me get to where I am today! A lot of the information that informs my design process comes from makers speaking with me directly or sharing their production process and knowledge publicly, alongside the input from collectors and reviewers in this community. You all rock!
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Design Options
Sculpt 3D models
Add printing-related services like sculpting mold shells (optional)
Draw 2D designs
Many shops are able to sculpt the design in-house or hire freelance sculptors
Sculpt clay models
Design Tips
Be mindful of the following details:
Overhangs
If you were to print this model from the bottom up, would any portion be detached at any part of the printing? (For example, if there are spikes pointing downwards, then the tip of the spike is lower than the rest of the spike and will not be supported when that layer is printed)
Overhangs can be printed, but require additional work from whoever is preparing the model for printing and can cause air bubbles and other issues (such as tearing the mold) when the final product is poured and pulled
Sharp points and thin texture
Air bubble and tearing risk
Thin stems or thick knots
Difficult to pull from a mold
Base size
Ensure it's large enough to be anal safe (unless toy is not intended for anal use)
Base should be wider than largest width of shaft
Base should be flared at a sharp angle
Silicone is expensive; consider reducing base volume where possible
Large bases can be appealing for design purposes, such as maws, balls, or grindable bases, and don't always need to be minimized
Sculpting the shaft and base separately can make it easier to adjust base size later on
Model views
For sculpting, advertise the model at multiple angles so all important details are visible
Uploading the 3D model itself creates a risk that it will be downloaded and reproduced illegally
For 2D designs, advertise the model at multiple angles so all details are visible and there is no guesswork when sculpting
Consider the front, back, sides, and base, and ask yourself for each one if you can clearly identify what texture should be there
Consider a shaded or color-coded version to indicate which areas are indented and which are raised up
Make sure details are visible; don't obscure them with something like a complicated marbled render or very dark/very light colors
Dildo Sizing
Shops are able to scale the 3D model and determine the final size/scale of the model and what sizes make small/medium/large
Consider length compared to girth and calculate this at different sizes to determine if it matches your vision
If you want the medium to be 7" long, but the girth turns out to be 3" diameter, it may be worth making the model thinner
There is no one right way to go about proportions and sizes; it depends on what the audience will be interested in and what your goals are
Length
Most vaginas have a maximum length capacity of 6-7"
Knots should have space after them in order to stay inside; 1-2" should work for most but some people require a longer stem
There is an audience for all lengths of toys
Girth
Suggested diameter ranges:
XS: Up to 1.6"
S: 1.6-1.8", knots up to 2"
M: 1.8-2.4", knots up to 2.7"
L: 2.3-3"
XL: 2.8-3.5"
The above ranges are sizes I aim for (such as if I want the medium to be 6" long, I see if the average or max diameter lines up) and are based on sizing I've seen for many models and many shops; this helps me proportion the model in a way that appeals to both me and the shop's potential customers
There is an audience for all girths of toys up to 5"
Penetrable Sizing
Mini penetrables, mainly aimed towards trans men, are sized to fit the genitals
Small: 0.4-0.6" diameter tunnel
Average to large: 0.6-0.9" diameter tunnel
Closed-ended mini pens offer suction while open-ended do not; circular openings are better than oval for suction
Mid to fullsize penetrables, mainly aimed towards cis men, are intended to be stretched
Tunnels as tight as 0.5" diameter are viable, but more prone to tearing than looser tunnels
Thicker externals provide more pressure and often better fit a fantasy
Thinner externals use less material
Boolean (3D Sculpting)
Union: Combine two objects into one
Useful when cleaning up any gaps between objects before export
Difference: Remove areas where two objects overlap
Useful for creating a flat base
Recommended for creating the internals of a penetrable/stroker (after sculpting the internal texture on a cylinder)
3D Tips
Create a few simple, low-detail, default templates so that you don't always have to start from a sphere
Free base files may be provided for use from the collaborative indie toy community, such as those from ShopDad (twitter)
Some 3D model sites provide assets with a CC0 license (meaning they may be used for commercial projects without attribution) that can be added to toy models, such as feathers
Additional Advice
ShopDad's guide here includes information on designing and etiquette
My Guide to Fantasy Sex Toys includes overviews of toy types, firmness, finishes, and more
Pricing
Know your value
Fantasy toy designers have niche skills that contribute to the value of our work
Design; 3D modeling; understanding what appeals to collectors; optimizing designs for manufacture; knowledge of what's on the market
New models bring in new and returning customers, giving a boost to both new and established businesses
Know the market
Don't undersell yourself, but understand the options that you may be competing against; check out other designers' prices to see what's on the market
Decide whether your price on a given design should be competitive or not
Unique, innovative, and efficient designs can set you apart and easily be worth a higher price
Competitive prices may be unfairly low
Higher priced designs may not sell as quickly as competitively priced designs
Commercial use
Models are generally sold along with the exclusive right to produce physical items for commercial use, which warrants a higher fee than non-commercial sales since the buyer will profit from the use of the design or model
View this article for a brief overview of fee options, including royalties
Some designers charge increased prices upfront to account for the commercial usage cost
Personally, I go for an upfront cost since it means the shop and I get the peace of mind of a single transaction without needing to do extra accounting, it more or less evens out between models/shops with high sales vs low sales, most shops I work with have relatively small drops, it makes taxes easier, the shop and I are not bound by an agreement if something comes up and we are no longer comfortable doing business with each other, and there is no loss to myself if the shop closes or goes on hiatus
Set a baseline
Choose the minimum amount you want to make per design, whether it's an hourly rate or set price, and use that as a baseline when pricing designs and commissions
Price for skill, market appeal, and value
Efficient models require less silicone and have lower flop rates
Unique models with broad appeal have a wide audience (such as a unique knot design)
Fandom-related models may have a wide audience
Consider potential drawbacks, for example if the fandom in question is based on children's media, if the model is based on an underage character, or if the model uses a logo or explicit designwork from the original source (which would violate copyright and could be seen as infringment or a similar issue)
Sculpting quickly/efficiently is a skill and should not result in undercharging
Toy copies
It's standard to request one copy of the final product in the artist's preferred specs and with custom colors or some choice in color as part of payment; don't forget to include this when advertising prices if you would like a copy
Payment
Sex toy designs tend not to count under explicit sexual content, but rather (adult) product design, so should be permitted under most payment services
It is advisable not to mention sex toys/dildos specifically as part of the transaction through a payment service, just in case it gets flagged for a keyword
Requesting payment via invoice often allows a TOS to be included and allows you to set price and currency
If you are based in the US and exceed $600 in payments received in one calendar year through a payment processor, you will receive a 1099-K from the payment processor when tax season comes around
When filing taxes, you should only be responsible for taxes on profits received, excluding payment processor fees and excluding funds that are not profit (such as if you purchase an item for $100 and then sell it for $100, there is no profit)
The information above is based on my understanding and research of 1099-K; I am not a tax expert and you should see an tax professional if you need expert advice
Marketing
Create a site
Your designs are all visible in one spot
I recommend purchasing a URL for $12-15/yr so that shops may navigate to your site without having to remember some long autoformatted free URL
Some sites require a premium subscription before you may add a custom URL; Google Sites does not
Most site builders with built-in hosting services permit some adult content but not sexually explicit visual content - sex toy model design usually falls under adult content and is not considered explicit, however guidelines for each service vary and may change at any given time
Building your own site with a hosting service may be more expensive and difficult to set up, but should offer more freedom when it comes to content guidelines and site formatting
Affiliate with other designers
You can all link back to each other (but ask first!)
If you make 2D designs and the shop needs a sculptor for your design, you could point to your affiliates page if some of them take sculpting commissions
Engage with shops and community members on twitter, tumblr, or other platforms
Boost your visibility
Builds a good reputation as a member of the community
Sales can move slowly
Don't drop prices just because a model doesn't sell within a few weeks or a couple months
If a shop is interested, they will very likely either purchase at your listed price or reach out to negotiate
Remain active within the community and/or keep creating content in order to remain visible and keep your site visible
Curate your image
What you post on social media reflects on you and can influence your success
Despite the trends of some furry and erotic circles, support of the following is frowned upon or condemned by many shops and individuals in the collecting community on twitter:
Feral/bestiality
Rape/noncon, underage content, and sometimes CNC
Hate symbols, racism, and alt-right content
Transphobia and homophobia
Many collectors and shops on twitter prefer not to see porn (of real people), so it may be worth adding a note to your bio advising that you may retweet or post this content
Retweets can be turned off on twitter when following someone, allowing them to still see your original posts
Choose how to curate your presence and audience: Sharing and posting porn may turn off some shops and collectors, but there is also an audience of collectors interested in porn alongside toys
Working With Shops
Your work will be represented by the shop, which may influence your reputation; if you don't know much about them, either ask the shop or check their existing site/social media/toys for certain information to ensure their work and their reputation meet your standards
Materials used by shops - What to look for
Silicone brand
Ensure the silicone is quality platinum cure, such as Ecoflex or Dragon Skin from Smooth-On, or PlatSil from Polytek; this makes sure the material is safe
Brand does not need to be disclosed; however, I would personally ask the shop to confirm they are using platinum cure, and verify that the shore firmness is within expected range for platinum cure
Vacuum chamber
Ensure the shop uses or plans to use a vacuum chamber to degas the silicone; this removes bubbles and makes the toy non-porous
Pigment safety
Cosmetic grade pigments are preferred and the standard
Non-toxic, non-cosmetic-grade pigments should be safe when encapsulated in silicone, but if they rub out or a pigment speck bursts, there's a higher risk of injury
Silc Pig products are safe to use
Shop reputation
Buyer Bewares/Callouts/Consumer Feedback
If the shop or individual has been around a while and you're not that familiar with them, do some brief research to see if they have had any callouts or incidents with customers; most shops are reputable, but some have a poor reputation
Shops may change their process after a callout, but they may or may not regain trust from collectors and other shops
Toy quality and reviews
Check reviews for dissatisfaction, undisclosed flops, and customer service feedback
Visually check products for quality; some may have print lines or may lose detail after being printed
Website and presentation
Shop name
Shop marketing, such as product names, characters, and descriptions
TOS
I am not a lawyer
Anything in this section is my own opinion and not professional legal advice. It's meant to point you in the right direction to do your own research.
A well written contract or terms of agreement reviewed or written by a lawyer in your region will be stronger than something not reviewed by a lawyer.
Resources
Items to include
What the customer gains from the transaction
For example, the exclusive, perpetual, and worldwide rights and license for production and sale of physical products made using the design/model
Selling the design transfers all rights while licensing the design transfers some rights
Selling commercial rights to a design may sit in a legal gray area that would be better managed with a license agreement
Timeframe or deadline for commission and file delivery
Give yourself more time than you need - better to overestimate than underestimate
Whether the customer may edit the model
Whether you are obligated edit the model per customer request and if there will be any upcharge
Timeframe or deadline for delivery of your copies
What to do if the shop fails to deliver your copies
Rights to resell
You may choose whether or not to provide the right to resell when licensing the model
When selling the model outright, you may not have the ability to prohibit resale
You may include terms such as right of first refusal or right of first offer
What obligations the shop has to you that can be transferred to the buyer (such as if they still owe your copy of the model)
Whether your renders/art may be used for the shop's marketing
Whether the shop is required to credit you on the model page and how